Crafting Timeless Vision: The Art and Legacy of Matsuda Eyewear

In a world where fast fashion often overshadows timeless artistry, Matsuda stands as a beacon of refined craftsmanship, artistic daring, and cultural fusion. With roots tracing back to Tokyo in 1967, this iconic brand has long transcended the realm of mere eyewear, evolving into a statement of personal identity and intellectual luxury.

A Visionary Legacy

Matsuda was born from the creative spirit of Mitsuhiro Matsuda, a fashion pioneer whose avant-garde approach redefined luxury. Inspired by his time in Paris and driven by a desire to bridge East and West, past and present, Matsuda’s designs have always been more than accessories—they are wearable art. The brand continues to honor its founder’s legacy, blending traditional Japanese craftsmanship with cutting-edge design and technological innovation.

The Luxury of Craftsmanship

What sets Matsuda apart isn’t just design—it’s devotion. Each pair of Matsuda frames is handcrafted in Sabae, Japan, a town renowned for its eyewear artisanship. Up to 250 meticulous steps, 71 hours, and 13 expert hands are required to bring a single pair of glasses to life. This painstaking process ensures not only exceptional quality but a tangible sense of soul in every piece.

From hypoallergenic titanium to Japanese acetate aged for over 90 days, Matsuda sources the finest materials available. Every detail—from custom signature hinges to engraved metal core wires—reflects the brand’s pursuit of perfection. And with decorative touches like intricate filigree (crafted by one of only two remaining master engravers in Fukui) and precious metal plating in 22.5k gold, palladium, and ruthenium, each frame becomes a collectible heirloom.

A Design Philosophy of Contrast and Connection

Matsuda thrives on contrast: analog meets digital, minimalism meets maximalism, nostalgia meets futurism. This interplay of opposites defines the brand’s philosophy—coined as "New Nostalgia"—where timeless aesthetics are reimagined through modern innovation. Drawing on motifs from Art Deco, Gothic architecture, and industrial design, each piece tells a story, invites introspection, and commands attention.

A Brand for the Sophisticated Collector

Business owners, creatives, or luxury connoisseurs, Matsuda wearers are united by a passion for design, individuality, and self-expression. They value authenticity, craftsmanship over mass production and emotional depth over trends.

More Than Eyewear—A Lifestyle

To wear Matsuda is to join a legacy of innovation, elegance, and artistic integrity. It’s a choice that reflects more than style—it reflects identity. With an unwavering commitment to ethical practices, sustainability, and personalized service, Matsuda continues to define what luxury means in the modern era.

So the next time you put on a pair of Matsuda frames, know that you’re not just seeing the world—you’re seeing it through a lens of art, heritage, and human connection.

Try the new collection now by booking an appointment with us: Katong Shopping Centre branch / Fullerton Hotel branch