All Blog News>DITA in the house!!!

DITA in the house!!!

DITA in the house!!!

With 2016 coming to an end. Let us introduce a new brand "DITA" into our portfolio. We love the details and craftsmanship of DITA. We were also the first few that carry them back in 2008. We had some issues with the suppliers back then but now they are back with the entire new collection!

DITA is the official manufacturer for THOM BROWNE which we have in store as well.

Extracted from DITA:


"Like master watchmakers practicing their timeless craft, DITA provides a reprieve from a mechanized world where grace, beauty and craftsmanship are increasingly considered antiquated concepts. Inspired by generations of artisans and craftsmen who came before us, we’ve dedicated our lives to the mastery of our art form. Our unique creative and production philosophies blend East with West in perfect harmony to create optical frames and sunglasses of lasting beauty and quality. Our perpetual mission is to create the world's finest and most beautiful eyewear because for us, a passionate commitment to excellence is the only acceptable way of life."


Creating a single DITA frame can take as many as 320 separate production steps over 8 months.Creating a single DITA frame can take as many as 320 separate productions steps over 8 months. Our manufacturing process delicately balances traditional and modern production techniques and technologies carefully selected at each stage to generate the best result. A perfect example of DITA’s uncompromising production philosophy is the way in which we polish our acetate frames.Unlike brands that commercially process massive quantities of acetate frames as quickly and cheaply as possible, we prefer to slowly tumble our acetate frames in genuine, hand-cut bamboo chips of varying shapes and sizes. In addition to utilizing a renewable resource, our traditional bamboo polishing process results in a deeper, richer, higher quality finish that you’ll immediately see and feel the moment you hold a DITA frame in your hands.


LIKE SAMURAI SWORDSMITHS FROM A BYGONE ERA, OUR MASTER CRAFTSMEN HAVE DEDICATED AS MANY AS 50 YEARS TO PERFECTING THEIR CRAFTS. DITA’s commitment to craftsmanship is just one example of how we hold true to the time-honored belief that there are no shortcuts to quality. Like samurai swordsmiths from a bygone era, our master craftsmen have dedicated as many as 50 years to perfecting their crafts. These modern day masters bring our innovative designs to life by transforming the finest acetates and metals into eyewear of incomparable beauty, quality and style. Luxury is a word so overused in recent years as to have been rendered virtually meaningless. DITA is one of the few remaining eyewear brands that delivers on genuine luxury’s promise of inspired designs, extraordinary materials, exceptional craftsmanship and exclusivity. To experience DITA is to experience genuine luxury.

Do drop by and check out our collection.

Related Posts: